So what is fresh juice?

Well, this would seem to be an obvious question, right? You take some fruit, you squeeze it, and put it in a bottle - voila! Fresh juice. And yes, this is what happens with your Juice-o-matic at home.

With commercially-produced juice, however, things are very different. The word "fresh" has no defined meaning, and can be used do describe such wholly-unrelated phenomena like "cold" or "originally from fruit". So buying a juice that says it's "fresh" doesn't mean you'll be getting that delicious juice that came from a fruit yesterday - you might be getting something that may have started off as a fruit up to six years ago.

The issue of confusing labelling terminology goes on to encompass:

"pure" - no additives etc, sure, but could have been concentrated to up to 7 times the original strength by being boiled silly, and be reconstituted to original strength by adding tap water. Oh, and the concentration process drives off most of the taste, or "aromas" - these aromas are captured and re-injected into the "pure" juice to restore some of the flavour, but much is lost in the process.

"natural" - the word "nautral" is almost as vague as "fresh". "Natural" juice can be evaporated, concentrated, irradiated, reconstituted etc and still be natural, as long as you don't add artificial stuff.

Welcome to our blog!

Hi. We run a fresh juice company in Korea, and we wanted to tell the world about the ins and outs of fresh fruit juice. We'll be putting up all sorts of information, some humorous, some esoteric, but hopefully all true. Have a root around, and maybe you'll find something to take away!